Premier League betting sponsors aren’t just about slapping a logo on the pitch. Think about it – they’ve already shelled out millions to catch your eye, so it stands to reason they’ll go all out with top-tier odds and cracking promotions. Knowing who’re the big football betting sponsors can be your season ticket𓆉 to the best offers on the market. Lucky for you, we’ve got all the details right here.
- 1 Best Bookmakers Sponsoring Premier League Teams
- 2 Premier League Betting Sponsors Reviewed
- 3 Premier League Betting Sponsorship Compared to Ot🅺her Competitions
- 4 Prem♚ier League Betting Sponsors Throughout the Years
- 5 The Future of Football Betting Sponsorships
- 6 ThePuntersPage Final Say
- 7 Premier League Betting Sponsors FAQs
Best Bookmakers Sponsoring Premier League Teams
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Bet £10 & Get £50 in Bonuses
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18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. Get 4x£10 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 10 days. Full T&Cs apply. Bet Responsibly. #ad |
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18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + Full T&Cs apply. Bet Responsibly. #ad |
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ACCA Insurance Offer
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18+ Full Stake Refund: 5+ Selections, Limited to Win/Draw Fulltime Markets only, Combined Odds of 4/1 (5.0) or more, If 1 event loses receive Stake Back as Free Bet. Max £10. Double Stake Refund: 8+ Selections, Limited to Win/Draw Fulltime Markets only, Combined odds of 10/1 (11.0) or more, If 1 event loses receive 2 x Stake Back as Free Bet. Max £25. 5 x Stake Refund: 12+ Selections , Limited to Win/Draw Fulltime Markets only, Combined odds of 25/1 (26.0) or more, If 1 event loses receive 5 x stake back as a Free Bet up to Max £50. Free Bets valid for 7 days. Full T&Cs apply. Bet Responsibly. #ad |
Premier League Betting Sponsors Reviewed
Let’s get our heads in the game. Here are six of the most prominent betting companies sponsoring football teams, so you know who’s got plenty of skin in the game. We’ll have a butcher’s at their Premier League betting offers to see if these foot💟ball sponsorship deals tra♈nslate into serious benefits for us punters.
1. Parimatch – Nottingham Forest & Leicester City Official Betting Partner
Parimatch have really thrown their weight behind the 2024/25 Premier League, sponsoring both Leicester City and Nottingham Forest. The big win for punters? You’ve got the chance to snag game tickets, exclusive merchandise, and even a visit to the training ground to meet the players. All you need to do is keep an eye on their social media comps. That’s livin𝕴g the dream!
You’ll also find a steady stream of specials and bet boosts, plus some cracking pre-made football accas with tempting odds. And if you fancy a flutter on something a bit more off-the-cuff, their Lucky Dips offer jaw-dropping rewards. Top that off with a superb Premier League welcome offer – £30 in free bets for just a £5 punt on any football market at evens or higher -, and you’ve 💯got the betting equivalent of a cheeky ice cream with൩ a flake and sprinkles!
2. Ladbrokes – Liverpool Official Betting Partner
£300 million. That’s how much Ladb🎃rokes have forked out to become Liverpool’s official sponsors in what’s now . In other words, no betting companies sponsoring football teams have ever splashed out more. As for related promos – they’ve been known to give away tickets to major games at Anfield.
But more important is that this wad of cash invested is a clear all in on the Premier League. And that commitment does show. Ladbrokes consistently offers between 200-250 markets on Premier League games and their odds often provide the best returns. They’re particularly strong ♏on accas, with insurance, boosted returns, and a range of popular specials to help you make savvy multi-bets without the hassle.
3. Betway – West Ham Official Principal Sponsor
Hꩲere’s one most footie fans will recognise – Betway has been Premier League be⭕tting shirt sponsors for West Ham in recent years. Sadly, this hasn’t translated into any related perks like a claret shirt or match tickets. We hope they follow the lead of other Premier League sponsors and give fans in London a proper treat!
Betway leans toward a more universal approach to giveaways. Their free bet club dishes out £10 in free bets weekly when you stake £25+ on trebles or accas (min odds 2/1), and they’ll match your first acca loss with a £꧟30 free bet. Add in the #BetYourWay feature, which makes their massive Premier League odds feel endless, and you’veꦿ got perks for fans of all stripes.
4. Betano – Aston Villa Official Betting Partner
It’s a sharp move from Betano to bag Premier League shirt sponsorship – they’re still not as well-known, so being featured front and centre 38+ times in a season is cracking exposure. Their ambition to rank among the top football betting sites shines through their promo page, packed with offers, even if none are directly tied to football sponsors🐓hip deals.
These include loads of specials on big matches – for instance, 30/1 on Manchester United to beat Rangers was available at the time of writing. Their football welcome offer nets you £30 in free bets for a £10 stake, and there’s even a free-to-play Betano Premier Predictions game, where guessing 4 correct scores could bag you £250 in cash. With over 200 markets on Premier Lea💛gue clashes and odds that stand shoulder-to-shoulder with the best in the business, Betano are clearly gunning to be a top dog – being a Premier League betting sponsor is just the beginning.
5. Hollywoodbets – Brentford Official Betting Partner
Perhaps Hollywoodbets chose to become betting sponsors for Brentford because they saw a kindred spirit – two underdogs taking on the giants of their fields. Just as Brentford set their sights on Man City or Liverpool, Hollywoodbets wants to dethrone BetVictor or bet365. How? No promos tied to Brentford just yet, but the 400+ markets on Premier League games are a proper statement. That’s up there with the very bes💞t UK bookmakers!
They’re bold enough to call themselves “your best bet for Premier League accas” – and with cracking specials, fantastic odds, acca bonuses from 4+ legs, and insurance on a £10 5-fold, they’ve certainly got the goods to defend that claim. And if you need that little extra something, there’s the £20 Back as Free Bets offer for new app users – use it on any team you fancy (minimum odds ½), the Bees included.
6. Sportsbet.io – Newcastle United Official Partner
While Sportsbet.io haven’t made the most out of their Newcastle United partnership – only the enhanced acca promo is relevant to the Premier League – it does give a decent boost of up to 20%. Plus, they’ve got plenty else to shout about.
Their odds variety is bang on, with 100+ markets per game, and they typically boast an overround well under 110%. The bookmaker really shines on over/under markets, and its design’s a proper winner too, with sliders for specific markets and combo bets that make life easy. Live coverage is top-notch, with odds being updated faster than a whippet and cash-out available on almost every bet. Still, we’d be chuffed to bits if they showed a bit more love for the Magpies and the Premier League, especially with a dedica💫te♒d promo page.
Premier League Betting Sponsorship Compared to Other Competitions
In terms of how football betting sponsors work, the basics are the s♊ame – you pay for advertising space, whether that’s for an ad board at Edgeley Park or your name pla♛stered on Chelsea’s kit. But the details are where things get interesting.
For starters, the Premier League doesn’t have an exclusive betting sponsor, unlike the Champions League, which is sponsored by bet365, or the UEFA Europa and Conference League, which has a deal wi൲th Betano. Then there’s the scale of the brands and money 🌟involved. Guinness or Nike aren’t likely to throw millions at a division 5 club – even if we’re sure Sutton United would be chuffed with the cash.
Plus, legal rules play a big role. Premier League sponsorships are governed by UK advertising and gambling regulations. Other leagues, like La Liga or the Bundesliga, have their own rules. In Spain, gambling ads are limited to late-night TV slots under the Royal Decree, a restriction you don’t get in the UK. For the most part though, these differences won’t put a spanner in your viewing or betting fun. You may catch fewer or more ads depending on the league, and there may be more of a focus on🍸 responsible gambling, but thﷺat’s your lot.
How Do Punters Benefit From These Betting Partnerships?
The perks are twofold. First, Premier League clubs with betting sponsors often dish out goodies like free merch and match tickets, usually through c🎃ompetitions or loyalty bonuses. Second, you might get exclusive promos tied to that team. For instance, Betway could roll out enhanced odds for a big West Ham game to drum up excitement for The Hammers.
Betting companies sponsoring football teams are throwing down serious cash. Like a team down a goal with ten minutes left, going full throttle for the equaliser, they’re all in. With that level of commitment, it’s a fair shout they’ll go the extra mile with top-notch footie promos (even if they’re not tied to football sponsorship deals) and cracking odds. It’s not a guarantee, but 🌠we wouldn’t bet against it.
Premier League Betting Sponsors Throughout the Years
The Premier League's sponsorship journey kicked off in 1993, right after the new format of the comp🌊etition was born. Carling, the British beer giant, was the first to slap its name on the league, signing a four-year deal worth £12 million. They even introduced iconic player awards, like the Golden Boot. It went from beer to cars, and then, the betting boom really started to take shape in the early 2000s.
In 2002-2003, Fulham were the first to ink a deal with Betfair, making them the first Premier League team to wear a betting company’s logo on their shirt. For a while, though, other clubs were hesitant, probably because of the stigma around Premier League teams sponsored by betting companies. The 2005 Gambling Act made it a lot easier for betting companies to advertise, and boom – the floodgates opened. Clubs like West Ham a꧃nd Stoke City quickly followed suit, teaming up with brands like SBOBET and bet365, with the latter buying the Potters a whole bloody stadium!
This growth remained steady throughout the 2010’s. By the 2016-2017 season, . By the 2024-2025 season, a record 11 clubs had gambling sponsors, turning the league into a massive billboard for online betting. While this has made betting a visible part of football culture, it has also sparked debate, with increasing scrutiဣny over gambling’s role in the sport.
The Future of Football Betting Sponsorships
Football betting sponsors are in a bit of a transitional period right now. Questions are being raised about how Premier League betting sponsors should operate in the UK, and we’re starting to see the winds of change knocking over a few long-standing rules. It’s worth keeping an eye on, as these changes could impact promotions you’re offered from your favourite bookmakers. With that in mind, 🅘here are the key events that could sh💝ake up your bet slip.
Betting Sponsorship Ban as of 26/27 Season
In a bold move, Premier League clubs have agreed to end front-of-shirt betting sponsorships starting in the 2026/27 season. This makes the Premier League the first top UK sports league to make this decision voluntarily. For some, it’s seen as a vital step towards reducing the visibility of gambli𝐆ng ads, particularly given how many people watch worldwide. However, there are some who feel the decision doesn’t go far enough, as betting logos can still appear 🐟on sleeves and pitch side ads – it’s far from a total Premier League betting sponsors ban.
It also presents a bit of a challenge for smaller clubs. Betting deals are worth a lot of money and many teams rely on these contracts to fund their operations. Removing th💎ose front-of-shirt deals means that clubs, particula♔rly those outside the top six, could struggle to replace that lost income. The challenge here is striking the right balance between social responsibility and financial reality.
Social Responsibility & Safe Gambling
With Premier League betting sponsors practically everywhere, it's no surprise that people are starting to ask some tough questions about the impact it ꦓhas, particularly on younger fans. The Premier League’s decision to cut out front-of-shirt betting sponsorships by 2026 is a clear sign that they’re starting to take social responsibility more seri🍰ously.
The aim of this ban is clearly to reduce the impact of gambling addiction on society – whether it will have the desired effect is something we'll have to wait and see. There are already measures in place to help promote responsible gambling, like 💟self-exclusion tools, deposit/spending limits, and support links for those struggling with addiction. Perhaps it’s best to see this restriction on Premier League betting shirt sponsors as part of a bigger effort to make the betting environment safer, so we can all🅠 enjoy our favourite sports responsibly.
The Rise of Cryptocurrencies & Web3
We must be living in the future, because now we’ve got Premier League teams sponsored by crypto firms, with the total sponsorship value hitting a whopping . These deals have stepped in to replace some of the cash lost via stricter gambling restrictions. The irony, though, is tha🍸t crypto itself is a bit of a rollercoaster – unpredictable and risky, very much like a gamble. But it's 🅘a train that shows no signs of slowing down. As a sign of things to come, check out , which will see the crypto company feature on both their men’s and women’s team sleeves.
Alongside this, we’ve got the rise of Web3, which is basically the next-gen internet built on decentralisation, blockchain tech, and token-based economies. It’s all about giving users more control over their data a♐nd digital assets, with things like cryptocurrencies, NFTs, and smart contracts taking centre s🏅tage.
In football, 𝓰Web3’s bringing some ✃new ways for football fans to get involved—whether it’s owning digital collectibles, having a say in team decisions with fan tokens, or playing in . According to club’s perspectives, it’s all about making the fan experience more interactive and personal.
The Surge of NFTs & Fan Tokens
The crossover of the digital world and the Premier League has sparked its fair share of debate, especially when it comes to NFTs and fan tokens. NFTs are digital items that you can buy, like limited-edition trading cards, which are verified on a blockchain as unique. The idea is that these items are one-of-a-kind, 🐻but without any physical presence, their value is often up for debate. Many people question w♈hether their often-high price tags truly reflect their worth.
Similarly, fan tokens have no physical form, but may have more of a tangible value beꦛcause they allow you to vote𒀰 on things and can provide free entries into competitions. These have proved so controversial that .
ThePuntersPage Final Say
From our perspective, what really matters here is that Premier League betting sponsors are often the most generous operators around. They’ve spent millions on getting PL fans to pay attention to them, so it 💖only makes sense they’d back that up with a great s🌄election of promos and competitive odds. You can pick any of the six we’ve highlighted here and expect a cracking betting experience, even if they’re not sponsoring your favourites.
Premier League Betting Sponsors FAQs
The partnership between Fulham and Betfair during the 2002-2𒀰003 PL season marked the first time a betting site sponsored a Premier League team.
Every team in the Premier League has betting sponsors, 11 of them feature gambling sponsor🎐ships on the front of playe💛r’s shirts.
Parimatch, Ladbrokes, Betway, Betano, Hollywood Bets, Stake and Sportsbet.io are the most prominent bookmakers cur♑rently sponsoring Premier League clubs.
No. From the 2026-27 season,𝓡 the Premier League is banning front-of-shirt betting sponsors. Otherwise, sponsorships remain unchanged.
Stake has been Evꦯerton’s front-of-shirt sponsor since 2022.